Our process is made up of 3 easy steps, and it can all take place within 24 hours.
1. Describe Client and Product
2. Define Target Audience
3. State KPI’s e. g.
The Full Reach Audience Data are used as building blocks for each unique custom audience. Furthermore, Digiseg will apply learnings from other markets that enhance the performance of the custom audience and the setup of your campaign. Here you can see how Briefs are turned into Custom Audiences:
1. Client and Product
Local Zoo, 12 months
all-inclusive entrance for families
Families with children, Medium to higher income levels
- One or more children
- Medium to high income
- Medium to high Tech-Level
Reach: 6 mill. Unique Users in Germany out of 120 mill. mapped German users
Recommendations for campaign setup:
- Start up on a CPM buying strategy for 3 days and a minimum of 300 clicks
- Change to a CPC buying strategy
- After a few days cap the Max CPM
- After a few days adjust the frequency down
Now you can harvest very low eCPC but also lookout for increased viewability % as this ramp-up plan together with Digiseg Custom Audiences usually shows 21%increased viewability.
Would you like learn more about Digiseg’s Full Reach Audiences?